Austyn McFadden

I’m the founder of Vaughn & Co., a branding and design studio focused on building clear, cohesive brand foundations through structured, focused execution. We specialize in 1-week brand sprints, along with web and app design, helping founders and growing companies move from ambiguity to clarity with an intentional, well-defined process.

My approach centers on restraint, systems thinking, and designing for longevity rather than trends. I believe the strongest brands are built through thoughtful structure, deliberate decision-making, and consistency across every touchpoint.

I work across brand strategy, identity, culture, and activation with companies in SaaS, AI, consumer tech, wearables, sports, non-profits, and sustainability. I’m deeply proficient in modern design tools, with extensive experience in branding, logo design, and product-focused digital design. My work is driven by a passion for creating visual identities and digital experiences that feel aligned, scalable, and purposeful.