One Branding

Webflow Style GuideTypography: Fonts, Headers, Body Copy, ListsColor PaletteButtonsFormsPage LayoutComponentsUtilitiesDevelopmentUtilize Lumos V2, Mast, or Client First framework for class consistency, speed of future builds, and overall site speeds.AnimationNative micro Webflow animations1 - 3 macro animationsResponsiveFully responsive across all Webflow breakpointsTestingBreakpoints tested on Pastel and BrowserStackSEO EssentialsPage speed optimizationMeta and Title TagsImage Alt TextWebflow SEO red and yellow indicator revisionsProper URL structure and length301 RedirectsMinify JS, CSS, and HTMLHreflang AttributesOpen Graph SettingsRobots.txtEnsure SSL SetupAdd Canonical Tags where necessary to prevent duplicate contentLegal EssentialsPlacement of delivered Privacy Policy, Terms of Use, Acceptable Use & Cookies Policy from client’s legal team or getterms.ioAnalyticsRecommended to setup Goals, Click Tracking, Heatmaps, and more with Webflow AnalyzeIf opting out of Webflow Analyze, will utilize GA4Setup one primary conversion in GA4 to view site performanceUpdate Google Search Console with your new sitemapHost setup in Google Tag Manager

Moodboards3 Moodboards to fine-tune the design directionWireframeLow fidelity version to give us an early sense of information architecture and user experienceUI / UXCraft page layout in FigmaStyle guide to convert to Webflow

Brand VoiceOverarching tone and voice to use in your assets moving forwardSample content to utilize in various use casesOur designers will craft a new brand that is unique, targeted, memorable and timeless.LogoColor PaletteTypographyMoodboardsEnsure a proper overall direction with three fleshed out moodboards for your mark, color palette, and typographyThree ConceptsYou'll be presented with three final logos that include accompanying assets for further understanding of the brand in practiceYou may select one as final or qualities from those seen to then be presented with a final version.Brand GuidelinesYou’ll receive a booklet that showcases your new brand's guidelines, color palette, and typography to utilize internally or give to third parties using your brand.Estimated 3 Rounds

Our designers will craft a new brand based on the completed Discovery QuestionnaireLogoColor PaletteOne ConceptYou'll be presented with 3 - 5 subtle logo variantsFinal FilesMark and Full Logo VersionsPNG, JPEG, and SVG FilesBlack, Full Color, Reverse, and White VersionsRevisions AvailableIf revisions are requested after the presentation, we can do so at an hourly rate