Sebastián Petrich

Founder of Tuerca Studio® and Motorhome®
For many years, I’ve worked with projects seeking clarity, positioning, and direction—using creativity as the engine and judgment as the foundation.

Founded in 2019, Tuerca Studio® is a creative branding studio focused on shaping raw ideas and projects that need a real shift across concept, visual identity, and execution. We build brand systems, tools and languages, that create value, differentiation and coherence, with soul.

To extend that work, Tuerca Studio partners with Motorhome® for web development and content marketing. The result is brand identities built to scale and perform in real-world contexts.

My background bridges creativity, management, and hands-on experience. I’m a third-generation publicist, have been involved in music for over 30 years, produced cultural events, owned bars, and ran a spirits distribution company, working closely with Jägermeister during its early development in Argentina.