Joe White

Elevate your brand with a bespoke logo crafted in a distinctive engraved style. Each design is carefully illustrated to evoke a sense of heritage, craftsmanship, and timeless character.What’s Included:1 concept explorationCustom logo designCurated color palette & typography systemFinal files in AI, EPS, PNG, JPG, and PDF formatsKickoff: The process begins with a discovery session to understand your goals and vision, followed by a research stage to refine the concept idea. I’ll curate a set of mood-boards that explore potential styles, references, and textures. These boards serve as a collaborative tool, allowing you to share preferences and feedback before the design work begins.Concept Development: Once a creative direction is chosen, it will be developed through a series of digital sketches. This stage will involve experimenting with different poses, proportions, and stylistic treatments to find the most balanced interpretation of the concept. The aim is to refine the overall form and visual language before moving into detailed execution, ensuring the design feels both unique and aligned with the intended brand character.Concept Refinement: Once a concept is selected, I’ll move into the engraving stage—carefully refining the design with close attention to detail. I'll also work on typographic layouts (lockups, Badges, Emblems) to pair with the logo. You’ll receive digital mock-ups to preview how the final logo will appear before sign-off.You’ll receive regular updates, ensuring a smooth and collaborative branding experience.📌 Note: Font licensing costs are not included and may be additional.

Elevate your brand with a bespoke logo crafted in a distinctive engraved style. Each design is carefully illustrated to evoke a sense of heritage, craftsmanship, and timeless character. You’ll receive two tailored versions of your logo—one for light backgrounds and one for dark—ensuring versatility and impact across all media.What’s Included:1 Concept explorationCustom logo design for both light and dark backgrounds.Curated color palette & typography systemFinal files in AI, EPS, PNG, JPG, and PDF formatsKickoff: The process begins with a discovery session to understand your goals and vision, followed by a research stage to refine the concept idea. I’ll curate a set of mood-boards that explore potential styles, references, and textures. These boards serve as a collaborative tool, allowing you to share preferences and feedback before the design work begins.Concept Development: Once a creative direction is chosen, it will be developed through a series of digital sketches. This stage will involve experimenting with different poses, proportions, and stylistic treatments to find the most balanced interpretation of the concept. The aim is to refine the overall form and visual language before moving into detailed execution, ensuring the design feels both unique and aligned with the intended brand character.Concept Refinement: Once a concept is selected, I’ll move into the engraving stage—carefully refining the design with close attention to detail. I'll also work on typographic layouts (lockups, Badges, Emblems) to pair with the logo. You’ll receive digital mock-ups to preview how the final logo will appear before sign-off.You’ll receive regular updates, ensuring a smooth and collaborative branding experience.📌 Note: Font licensing costs are not included and may be additional.