Dicky Surya

As a solo UI/UX designer at Maxcloud, I designed an interactive B2B dashboard to connect clients and admins, improving usability and efficiency. I refactored user flows, optimized website performance, and enhanced UI consistency with a scalable design system. Through UX research and testing, I streamlined navigation and improved user satisfaction. Collaborating with developers and stakeholders, I ensured seamless implementation, enhancing both business efficiency and user experience.The Impact:1. Designed and developed a B2B web-based interactive dashboard that connects clients and administrators within an integrated system, improving real-time service management and support. The design was successfully adopted and implemented by DewaVPS, enhancing their operational workflows and client engagement.2. Improved service efficiency by enabling faster response times and reducing backlog of support tickets by 30%, contributing to better client satisfaction and smoother internal coordination.3. Developed a scalable design system and component library to maintain UI consistency and accelerate future development, reducing design-developer iteration time by 40%.

I led the design of a mobile-friendly digital platform aimed at empowering Micro, Small, and Medium Enterprises (UMKM) to raise capital through Securities Crowdfunding (SCF)—a government-regulated alternative funding model that enables businesses to secure investments from the public. The goal was to bridge the gap between local entrepreneurs seeking funding and everyday investors looking for legitimate, high-impact investment opportunities.From the outset, I focused on streamlining the end-to-end user experience for two primary user groups: UMKM business owners and retail investors. To do this, I conducted in-depth UX research, including stakeholder interviews, competitive analysis, and journey mapping to identify key pain points in the SCF process, such as user distrust, complex onboarding, and regulatory friction.Based on these insights, I restructured the user flow to make critical actions—such as business registration, proposal submission, investor onboarding, and funding commitment—more intuitive and goal-oriented. I also prioritized information clarity and accessibility, ensuring that complex financial concepts were presented in a simple, digestible manner, especially for first-time users and non-financially literate segments.I developed a clean, accessible UI design system, optimized for mobile, that balanced user-centered design with strict compliance to financial regulations (such as OJK rules and KYC requirements). This included the use of trust-enhancing design elements like verified issuer badges, investor protection info, and progress-based funding milestones to reinforce transparency.Through low- to high-fidelity prototyping and usability testing, I validated key interaction patterns and continuously iterated based on user feedback. My design improvements contributed to higher user engagement, smoother investment flows, and improved conversion rates during platform trials. I worked closely with developers to ensure pixel-perfect implementation and collaborated cross-functionally with legal and financial advisors to ensure alignment with regulatory standards.Ultimately, this project not only supported financial inclusion for underserved businesses but also promoted responsible, technology-driven investment behavior. The final product successfully balanced usability, accessibility, trust, and compliance, delivering a high-impact experience that aligned with both user needs and business goals.

In 2023, I designed a mobile application as part of a team submission for the FIND IT UGM (Festival of Innovation and Design in IT) competition, where our project successfully ranked among the Top 10 finalists out of hundreds of submissions from universities across Indonesia. The app was created to address the growing need for sustainable energy consumption at the household level by leveraging IoT-based smart monitoring.The main objective of the app was to help families monitor, control, and reduce their electricity usage in real time, ultimately contributing to a lower carbon footprint. I was responsible for the UX and UI design of the mobile interface, starting with extensive user research to understand behavioral patterns, motivations, and challenges related to energy consumption. This involved surveys, interviews, and contextual inquiries targeting everyday users with limited technical backgrounds.Using the insights gathered, I iteratively designed and tested a real-time energy dashboard that displayed electricity usage data in a clear and visually accessible format. The dashboard was optimized for readability and quick decision-making, allowing users to identify power-hungry devices and adjust usage accordingly. I also introduced intuitive control features for managing smart appliances, such as scheduling and remote toggling, which helped users manage their energy consumption without disrupting their routines.To support behavioral change, I enhanced the data visualization with goal-setting elements and eco-friendly insights, and I implemented automated alerts to notify users of unusual consumption patterns. These design decisions significantly contributed to improving user engagement and awareness around energy-saving practices.The overall experience was designed to be seamless, educational, and empowering, making sustainability more actionable at the personal level. Our team’s holistic approach—combining design, technology, and impact—was recognized by the jury panel, allowing us to secure a position in the Top 10 of FIND IT UGM 2023, a prestigious competition focused on digital solutions for real-world problems.