Michal Hayward

Branding services dealing directly with your logo and corporate identity, whether you are rebranding or need a new brand logo for your latest venture! (Preference given to startup companies in the tech industry)Creative Strategy and ConceptualisationAims to look at who your audience isWhat the purpose is for your company/service/product positioningFind out and plan objectives for your company/service/product brandingExplore solutions with a well written out rationale and concept that is long-lastingBrand Repositioning and StrategyWork with you on the best way to position your new branding for marketing, strategy, and product purposes involving content like pitch decks, websites, apps, and advertising campaigns.DeliverablesBasic Stationery and Asset Brand Logo packsSelect IRL promotional materialSelect Digital extended assets (web based)Extensive Brand Guide with full Corporate Identity documents

While your app may be built by the best team, keeping track of how everything looks on the Front End is a full time job and cracks can begin to form, leading to clunky UI that is slow and heavy ,making even the best app hard to use.Sometimes you just need a new set of eyes to have a look at the small details you and your team miss every day.This is an audit on:How your most important pieces of UI like buttons, inputs and toggles are looking and interactingHow the states of all your reports, forms and any other state-sensitive components are interacting especially considering empty states and error states.Basic Navigation logic in your navigational components and how they all work together.Extensive analysis on how your colour style sheet and/or tokens from your design system are being used according to your system and prototype designs.Analysis of your entire system's Information Architecture and hierarchy of information on each page.Inputs will be in the form of a few interviews with relevant stakeholders to learn the system. Outcomes will be in the form of a presentation and report that outlines all issues in detail. This will include a list of solutions to begin to solve issues that can be taken to Design and Development teams alike.