With 15 years of experience leading Product Design, UX, and Brand Strategy for companies like Wiz, Island, and Lemonade, I now collaborate with early-stage startups as a Strategic Product Design Advisor, helping founders build user-centered, scalable products that connect design, business, and growth.

I work as an embedded partner — shaping product vision, defining UX strategy, and building the design culture and systems that drive clarity, speed, and trust. From concept and prototypes to investor storytelling, I help startups communicate their value through design that inspires users and accelerates traction.

Israel

Dribbble Pro

Member since Apr 2017

Product Design

Leadership

Brand / Graphic Design

Design Lead at Cycode 2021–2025

Senior Product Designer at Lemonade 2017–2022

Bachelor of Arts (B.A.), Design and Visual Communications, Holon Institute of Technology 2011

Full-time opportunities

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