Xander Burgess

Strong legacy brands are built on intention, not aesthetics alone. This package delivers the strategic depth and creative clarity needed to define what your brand stands for, why it exists, and how it endures over time. It’s ideal for brands entering a defining chapter, evolving beyond their original identity, or committing to long-term branding that communicates meaning, builds trust, and scales with purpose.What's included:2 Brand Concept Proposals2 Rounds of RevisionsFull Logo SuiteVisual Identity SystemBrand PositioningBrand MessagingCompetitor AnalysisLanding Page DesignFigma Brand KitBrand CollateralBrand GuidelinesRollout SupportAdditional add-ons: Motion Design — Pitch Deck — Product Design — Website DesignHow it works:Introduction: After booking, we start with a collaborative strategy phase to get clear on your brand’s purpose, audience, values, and goals. Through a discovery call or guided questionnaire, we define what your brand needs to communicate and how it should make people feel. This phase sets the tone for everything that follows, aligning your visual identity with your deeper brand direction.Visual Alignment: Once we’ve mapped out your strategic foundation, I’ll 3-5 create curated moodboards to explore potential visual directions. These include colors, typography inspiration, texture, and references. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.Concept Proposal: You’ll be presented with two fully developed brand concepts - each one intentional, cohesive, and capable of meeting your brand’s needs. Rather than aiming for quantity, I focus on depth. Each concept will include logos, color palette, typography, supporting visual elements, along with your selected brand collateral like a landing page, social banners, or packaging.Refinement & Revisions: After presentation, we move into two structured rounds of revisions to refine the selected direction. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.Final Delivery & Support: Once the brand is finalized, you’ll receive a complete, organized brand package including your logo suite, brand guidelines, messaging overview, and all final assets. I also include two weeks of light post-project support to help with implementation and handoff questions.

Strong brands still rely on clarity and cohesion, even at their most essential level. This package provides the visual foundation you need to show up confidently, look credible, and communicate your brand at a glance. It’s ideal for new businesses, smaller launches, or brands that already have direction and simply need it translated into clean, effective visuals.What's included:2 Brand Concept Proposals2 Rounds of EditsFull Logo SuiteColor PaletteTypographySocial Media AssetsFigma Brand KitMini Brand GuideAdditional add-ons: Motion Design — Pitch Deck — Landing Page Design — Website DesignHow it works:Introduction: After booking, you’ll get access to a short questionnaire with some questions that help me learn more about your business, goals, and visual preferences.Visual Alignment: Before we get started I’ll create 3 curated moodboards to explore potential visual directions. We’ll use this step to visually align before any design begins, ensuring we're on the same page creatively.Concept Proposals: Within the first week, you’ll be presented with two fully developed brand concepts. Each concept will include logos, color palette, and typography.Feedback & Revisions: You’ll select your preferred concept and can request two rounds of edits to fine-tune the final designs, logo and colors. This phase ensures the identity feels just right and functions well across use cases. I’ll help guide the feedback process to keep things clear and constructive.Finalization & Delivery: Once finalized, I’ll package up your selected logo, color palette and typography into an easy to use Figma Brand kit, along with your mini brand guide.

A streamlined package designed for founders or startups needing a strong baseline for their visual identity, all in just 5 business days. Focused on delivering a distinctive logo and cohesive color palette, this package establishes the visual foundation needed to confidently step into the market without complexity.What's included:3 logo proposals2 rounds of editsColor paletteFigma Brand KitHow it works:Introduction: After booking, you’ll get access to a short questionnaire with some questions that help me learn more about your business, goals, and visual preferences.Logo Proposals: Within a few days, you’ll receive 3 distinct logo proposals, complete with brand colors.Feedback & Revisions: You’ll select your preferred logo and can request two rounds of edits to fine-tune the final design and colors.Finalization & Delivery: Once finalized, I’ll package up your selected logo, color palette, typography and mini brand guide in an easy to use suite.